Monday, June 05, 2006

For Sale by Owner Myths

I tried selling by owner and it didn't work.

FACT:
"Trying to sell" with a few test ads in the classifieds rarely results in success. Most sellers will "try" a few classifieds first. If you are advertising for a yard sale or have a home to rent or are selling a car, the local "classifieds" are a good place to run a "tiny classified" ad for $6 a day, however when you are selling property in the hundreds of thousands of dollars you need an advanced professional marketing system! The idea is not to see how little money you can spend on advertising... the idea is to get the greatest market exposure. Use the classifieds in addition to our marketing services. The typical seller is not a marketing expert, we are. A homemade flyer pinned up at the laundry mat or the corner grocery store or stapled to a tree may have worked in the 1970's, but it won't work today. Go with a proven system. FSBOATL

The FSBO marketing program seems pricey (compared to the local classifieds).

FACT:
Remember, we provide more than just advertising. We offer a complete marketing system. You can not compare what we provide with a "tiny classified" ad. But go ahead, add up the cost for a tiny classified ad at $6 a day, times the entire month, times the average of 4-6 months* (or more) that it takes a full-time agent to sell an average Georgia property. You'll find that tiny ad will cost you TEN TIMES more than we charge and we give you so much more. Dollar-for-dollar our FSBO featured package is the best choice. *99% of our sellers do sell in 4 months or less (typically 1-2 months), again, compare this to the up to 60% of agent listings that expire without a sale or take over 175 days to sell.